Ars Europa, with many years of appreciated and successful collaboration with Istituto Marangoni, school of fashion, art and design and IESEG, school of management, has arranged a micro training course about “Fashion Semiology:The Language of Fashion and Luxury through Style, Communication and Marketing” in downtown Paris (France), Rue de Rivoli, close to Louvre Museum, on the following days:
Thursday May 12th, from 9 a.m. to 12 and from 1,50 p.m. to 5,45 p.m.
Friday May 13th, from 9 a.m. to 12 and from 1,50 p.m. to 4,45 p.m.
The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of fashion and its visual representation, to help them to choose the best solution in the creation and representation of the fashion product and improve the critical approach and design. With these cognitive tools, learners will be able, therefore, to decide which signs, codes and communication strategies are most suitable for designing and communicating the creation of fashion, in relation to the perceptual results to be achieved in order to characterize the its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase.
This intensive course is conceived for professionals coming from the fashion and luxury field and other sectors too.
All of the applicants will receive a certificate of participation with designation as a qualified “Fashion Semiology specialist”.
Limited number of participants are allowed.
The course costs 250 euros (for 13 hours of course). It will be held in english.