A new course of Fashion Semiology starts today in Paris at Istituto Marangoni.
The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of fashion and its visual representation, to help them to choose the best solution in the creation and representation of the fashion product and improve the critical approach and design.
With these cognitive tools, learners will be able, therefore, to decide which signs, codes and communication strategies are most suitable for designing and communicating the creation of fashion, in relation to the perceptual results to be achieved in order to characterize the its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase.
Cinzia Ligas, semiotician, is among the foremost experts in Italy in luxury communication.
She is consultant in Semiomarketing, Fashion Semiology, Fashion Video Advertising, Net semiology and Virtual Fashion.
Books and Publications:
Fashion Semiology, the Language of Fashion and Luxury through Style, Communication and Marketing for Gruppo24Ore e Istituto Marangoni Books – 2012
Sign and Design. A practical guide to discovering, understanding and using the hidden messages in video advertising, found in Fashion, Design and Luxury for Ars Europa – 2013
Semiomarketing. Communicative structures marketing oriented, aimed at optimizing business communications in order to improve the target-client conversion process, in Luxury for Camaleo – 2015
For more infos: http://www.istitutomarangoni.com/en/campus/paris/